Case Study | Beauty

shot of a young woman inspecting her skin in front of a mirror

Benefit Cosmetics Pore Care Hub

Launching a skincare collection to the top.

GROWTH

160%

Increase in new users to pore content

VISIBILITY

1100

New pore-care related keyword rankings

REVENUE

100%

Increase in revenue from pore content

SEARCH AUTHORITY

103

New page 1 rankings for “Clogged Pores” and “Large Pores”

Benefit Pore Hub on mobile screens

Capturing skincare market share with a content strategy that goes straight to the pore.

CAN’T GETENOUGH?

100% of clients saw a double-digit KPI lift last year.

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“I can’t imagine a website that better embodies everything our brand stands for.”

Jody Kaminsky

Chief Marketing Officer, UKG

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